We’re a Toronto-based boutique that embraces life, love and the journey to “I do” — celebrating the people, places and moments found in between.

At Whiteseason, we believe in the power of genuine love and you’re part of the story we’re here to tell.

What began as a brand to support brides during engagement has grown into a community & movement that honours every chapter of your life's love story:

From all you’ve come to discover on your own, to everything that eagerly awaits you and your spouse after "I do" — things like a favourite place, a hobby you are passionate about or simply the morning coffee you can't live without.

We design apparel that feels like a keepsake — pieces you’ll reach for when you want to re-live special moments, or simply carry a little romance into your everyday.

Proudly Canadian & Personally Made

Our product is made with intention:

Small batch with an artistic approach, inspired by musings based on real human emotions and experiences.

All designs and graphics are created in-house in Toronto by the founder, Cristina, and our products are made using a combination of in-house methods and local partnerships whenever possible to support our fellow Canadian businesses.

Fuelled by the unshakable, energetic bond between a husband and wife duo, the brand aims to inspire authentic love, creativity and the pursuit of one’s dreams while highlighting the transformative power of marriage.

We were made for love.

Our hope for all who encounter Whiteseason is that they fall in love with life all over again, always lead with their heart and embrace whatever season they may find themselves in.

For our married couples, our hope is that they may pursue one another with a fervent and authentic love everyday, from now until the end of time.