We’re a Toronto-based boutique that embraces life, love and the journey to “I do” — celebrating the people, places and moments found in between.

At Whiteseason, we believe in the power of genuine love and your experiences are part of the story we’re here to tell.

What began as a brand to support brides during their time of engagement has grown into a community & movement that honours every chapter of your life's love story:

From falling in love with a person, to all the little joys you’ve come to love along the way — things like a favourite place, a hobby you are passionate about or simply the morning coffee you can't live without.

We design apparel that feels like a keepsake — pieces you’ll reach for when you want to re-live special moments, or simply carry a little romance into your everyday.

Proudly Canadian & Personally Made

Our product is made with intention:

Small batch with an artistic approach, inspired by personal musings on love & life.
Never rushed. Never mass produced.

Whiteseason is a one woman operation. All designs and concepts are created in Toronto by the founder, Cristina, who also draws most of the illustrations you see from scratch. Our products are produced using a combination of in-house methods and decorated locally whenever possible to support our fellow Canadian businesses.

Fuelled by the unshakable, energetic bond between a husband and wife duo, the Whiteseason brand aims to inspire authentic love, creativity and the pursuit of one’s dreams while highlighting the transformative power of marriage.

We were made for love.

Our hope for all who encounter Whiteseason is that they fall in love with life, always lead with their heart and embrace whatever season they may find themselves in.

For our married couples, our hope is that they may pursue one another with a fervent and authentic love everyday, from now until the end of time.