Welcome to whiteseason
“Wear Your Heart”
The apparel & goods brand that exclusively celebrates love : the people, places and moments you hold close — because your love is extraordinary.
"Home is with you"
Our holiday campaign has arrived.
Homebody Hearts celebrates the kind of love that is pure comfort — so much so, you’d rather stay in just the two of you!
For this time of year, we have rounded up our favourite cozy pieces for that perfect night in, as well as designed some cute holiday exclusives to gift your love this season.
Holiday Greeting Cards
Our 2025 Christmas cards are here and were specially designed for the lovers, newly weds and those recently engaged!
Final Call for Holiday Gifting!
Forget Me Not Cafe Christmas Market
Whiteseason is excited to announce that we secured a spot at a Christmas market! Forget Me Not Cafe is transforming the upstairs space of their Ossington location into a dreamy holiday market for three festive weekends straight.
Grab yourself a delicious latte and come discover Whiteseason's curated gifts, festive apparel, and cozy favourites right in time for some last minute Christmas shopping.
Sunday Dec 14, 2025
1 – 7 p.m.
Forget me Not Coffee Ossington
102 Ossington Ave, Toronto
Second Floor
FREE Admission
New Arrivals
Check out the latest additions to the Whiteseason lineup.
HomeBody Hearts
The hero hoodie that sparked this year’s holiday campaign.
Designed to be gifted, worn and loved.
Borrowing isn’t guaranteed ;)
It's so cozy you’ll both want your own.
Available in 2 colourways, perfect for the festive season.
Shop by Category
Our editor picks for the newlywed!
Our editor picks for the newlywed!
Wild West Obsessed
Whether you're daydreaming of your forever cowboy, or you've already found him, we’ve got something for the girls who romanticize rodeos and country back roads.
Wild West Obsessed
Whether you're daydreaming of your forever cowboy, or you've already found him, we’ve got something for the girls who romanticize rodeos and country back roads.
Explore our Love Inspired Collections
Created in-house and made with lots of heart
Whiteseason’s Bridal Essentials
Our must-have items for the freshly engaged bride who is ready to celebrate her bridal season!
Our Mission
Join us as we inspire a renewed movement of love
Let customers speak for us
Hoodie is thick and so cozy! Great quality.
Super comfy and stylish just as described!! Will definitely buy more
I’ve been looking a new ball cap for ages. Given that I am a bit of a minimalist I was waiting for just the right one.
I found it at Whiteseason during the recent Cranberry Festival. It’s a great fit and look and I love to wear it with jeans, a T-shirt and blazer.
The owner of this company was such a delight to meet and engage with.
Her products are great quality, fun and fashionable.
Such good quality material and a great size, lots of room! Would highly recommend to any bride or a friend of a bride 😍
LOVE IT!!
What a gorgeous sweatshirt! I receive complements every time I wear it !
Packaged with so much care and thought to detail !!
Do not hesitate to order from and support this Canadian company !!
Love the richness of the colour giving it a feel of luxury along with the elegant graphics. Also, the medium weight of the garment makes it a perfect transitional hoodie for all seasons.
This is the most luxurious t shirt ever. The garment fabric feels is incredible, thick yet really soft to the touch.
Super cute and I really like the fastener. Doesn't get caught in my hair like some other hat fasteners.
Amazing merch and best service!
The cowgirl tank is absolutely amazing! Great quality and way cute!! Also, the grey sweatpants are amazing! My new fav! But what’s better, are the owners!! I’ve never met anyone as lovely, kind and genuine as them! They are so passionate about this company! Will always support:)
I bought these for my bridesmaids’ proposal boxes. They are so cute and such great quality. Each of my bridesmaids loved their cards! I would highly recommend as they were just a great touch to my boxes!
This tee is the most aesthetic + high-quality tee I’ve ever purchased - and it’s made in Canada! I stumbled upon this tee in a cute boutique and immediately got myself and my sister one. Her entire collection captures Muskoka perfectly and I absolutely love the fit and style. I need the matching sweatpants and hat next!
Love this oversized tshirt! So comfy!
I got my shirt today. All i can say is wow. The cut, the print, the quality, the packaging. Better than 90% of the brands i currently buy from. Keep up the amazing work and keep pushing. I think you have something really special here!
While out enjoying the sunshine and exploring the shops today in Port Carling, I met Christina and visited her fabulous new Pop Up located at SWS Muskoka Boatworks. Christina's new summer capsule collection, 'Muskoka- Evergreen Love' is super adorable & fun. If you are a lover of the great outdoors or know someone who is, you'll most likely find that perfect something. I absolutely love my new 'Bonfire Babe' Hat!